Why I Do This Work

For nearly three decades, I have helped organizations, brands, and leaders navigate growth, transformation, and change.

My career has spanned global brands, media companies, and mission-driven nonprofits, including leadership roles at The Coca-Cola Company, iHeartMedia, Americares, and Catalyst. Along the way, I have partnered with CEOs, boards, executive teams, and emerging leaders to build brands, shape strategy, drive growth, lead teams, and navigate complexity in environments where the stakes were often high and the path forward was rarely obvious.

I began my career in sports and entertainment marketing, helping Fortune 500 companies leverage sponsorships and partnerships to build stronger brands and deeper customer connections. After earning my MBA from Emory University, I joined The Coca-Cola Company, where I spent nearly a decade in progressive leadership roles across iconic brands including Fanta and Diet Coke and stewarded strategic entertainment partnerships across the portfolio and head of entertainment in North America.

At Coca-Cola, I learned the discipline of strategic leadership, brand stewardship, and leading through influence. I helped guide national marketing initiatives, retail programs, entertainment partnerships, and cultural campaigns that reached millions of consumers. From the Academy Awards and Olympic Games to American Idol, film studios, music platforms, and celebrity partnerships, I learned how to balance creativity, business performance, and long-term brand building at scale.

Following leadership roles at XIX Entertainment and iHeartMedia, where I led strategic partnerships for some of the world's most recognizable brands, I felt increasingly drawn toward work that combined business rigor with human impact.

That calling led me to the nonprofit sector.

As the first Chief Marketing Officer of Americares, one of the largest nonprofit organizations in the United States, I helped lead a brand and marketing transformation that grew annual cash revenue from $38 million to more than $120 million, while supporting humanitarian and healthcare initiatives serving communities across the United States and more than 85 countries worldwide. Later, as Chief Marketing Officer of Catalyst, I helped guide one of the world's leading organizations advancing workplace equity through a period of significant change, helping modernize its value proposition, launch new research and product initiatives, and navigate an increasingly complex social and political landscape.

These experiences shaped my understanding of leadership. I saw firsthand that success is rarely determined by strategy alone. More often, it depends on a leader's ability to navigate uncertainty, build trust, align people around a shared vision, make difficult decisions, and remain grounded in their values when the pressure is greatest.

Toward the later stages of my executive career, I found myself increasingly drawn to organizational leadership, leadership development, and one-on-one conversations with colleagues, peers, and emerging leaders. Whether mentoring team members, supporting executives through difficult decisions, or helping leaders clarify their next chapter, I discovered that helping people grow had become one of the most meaningful and energizing aspects of my work.

That realization ultimately led me to professional coaching.
 

Today, through Liminal Edge Coaching, I partner with executives, founders, nonprofit leaders, entrepreneurs, and purpose-driven professionals who are navigating leadership growth, career transitions, and meaningful life change. My clients often come to coaching when they are stepping into larger roles, leading through complexity, reimagining their careers, seeking greater alignment between success and fulfillment, or preparing for what comes next.

My coaching combines deep curiosity, candid partnership, and the lessons learned from nearly 30 years of executive leadership. Together, we create space for reflection, clarity, and action, helping clients strengthen their leadership presence, make better decisions, navigate uncertainty with confidence, and move forward with greater purpose and impact.  
 

At the heart of everything I do is a simple belief: meaningful growth often happens at the threshold—the space between what was and what is possible.